-- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker … -- Introduction -- Definitions -- Types of affect -- Affect and its use in social marketing -- Negative emotions and social marketing … -- Positive emotions and social marketing -- Conclusion -- References -- 6 Social marketing with fear, guilt and shame / Linda …

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a …

, discrimination, and choice in rationalizing women's exclusion from fully participating in the process of knowledge production, as … universal difficulties that women encounter as they seek to participate fully in the process of knowledge production … / Ann Mari May -- 3. Gender, professional knowledge, and institutional power : women social scientists and the research …

the knowledge economy. Regional Economies as Knowledge Laboratories illustrates how newer types of regional analysis …--utilising scientometrics, knowledge services measures and university networks, and concepts such as knowledge life cycles, experimental … knowledge creation, and knowledge ethics--are leading to a perception that regional economies increasingly resemble knowledge …