-- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker … -- Introduction -- Definitions -- Types of affect -- Affect and its use in social marketing -- Negative emotions and social marketing … -- Positive emotions and social marketing -- Conclusion -- References -- 6 Social marketing with fear, guilt and shame / Linda …

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a …

pt. 1. Understanding M&As and emotions -- pt. 2. Case studies on emotions in M&As -- pt. 3. Conclusions. …This fascinating book explains how managerial behaviour and communication styles influence the emotions of employees … and affect their readiness to contribute to a successful post-merger integration. It combines emotion theories from other …

, and the organization as a whole. Chapters tackle structure and measurement of emotion, antecedents and consequences of … positive and negative emotions, including effects on work satisfaction and performance. The expression, recognition, and … regulation of emotion and the propagation of mood and emotion in groups are also dealt with. The Companion explores contemporary …

Although the role of universities in the knowledge society is increasingly significant, there remains a severe lack of …