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This book systematically addresses the issue of interdependence between road projects in a network, when prioritising and scheduling road expansion and maintenance. The book presents substantial applications for both rural and urban projects and to the optimization of maintenance. The authors...
Persistent link: https://www.econbiz.de/10014474012
: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
the general issues surrounding economic choices, such as preferences, beliefs and emotions, and on the heuristic … elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …
Persistent link: https://www.econbiz.de/10014372512
role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...
Persistent link: https://www.econbiz.de/10012419924
Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...
Persistent link: https://www.econbiz.de/10012420024
The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...
Persistent link: https://www.econbiz.de/10011850628
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093