media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

communications infrastructure; the effects of the Internet on economic transactions, including social production, advertising …Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II … Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet …

1. Digital development in Europe : a theoretical framework -- 2. The internet in everyday life -- 3. A metrics for …

developments; international entrepreneurship and the internet as a developing research agenda; contacts links and networks as …. International entrepreneurship and the Internet : a developing research agenda -- pt. 5. Contacts, links and networks : process …

-- pt. 3. The network economy -- pt. 4. Sociability and social structure in the age of the Internet -- pt. 5. The Internet …

Internet bubble -- 8. The emergence of an anthropogenetic model -- 9. Conclusion …

European internet entrepreneurship. The effects of both the public promotion of venture capital investments as well as the …. The book contains a wealth of unique data on the failure of European internet ventures and draws several technology and …