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Marketing countries, places, and place-associated brands : identity and image

Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021

Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...

Persistent link: https://www.econbiz.de/10012665636

Branding Chinese mega-cities : policies, practices and positioning

Björner, Emma (contributor); Berg, Per Olof (contributor) - 2014

rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that …

Persistent link: https://www.econbiz.de/10011850828

Brexit in the workplace : a psychology of survival?

Weinberg, Ashley (ed.); Antoniou, Alexander-Stamatios G. (ed.) - 2020

Contents: Preface -- 1 a psychology of brexit / Ashley Weinberg -- 2 brexit bother: A story of uncertainty and … (possibly) resilience / Richard Plenty and Terri Morrissey -- 3 'should we exit before brexit?' experiences and future plans of … Hungarian workers in post-referendum britain / Ivett Bernadett Racz -- 4 the econometrics of brexit: Science or a means of …

Persistent link: https://www.econbiz.de/10012294227

Concise encyclopedia of corporate social responsibility

Matthews, Lee (ed.); Bianchi, Lara (ed.); Ingram, Claire (ed.) - 2024 - First edition

"This Concise Encyclopedia is an interdisciplinary overview of the field of Corporate Social Responsibility (CSR). It not only incorporates well-established concepts proffered by highly influential voices, but also captures the perspectives of tomorrow. The entries present some of the main...

Persistent link: https://www.econbiz.de/10014466839

Handbook of accounting, accountability and governance

Carnegie, Garry D. (ed.); Napier, Christopher (ed.) - 2023

"This Handbook explores how accounting, accountability and governance are interconnected, and demonstrates that they must operate effectively together in establishing good personal and organizational behaviour in entities of all types around the globe. The health of organizations, both financial...

Persistent link: https://www.econbiz.de/10014372520

Services in sport management

Glebova, Ekaterina - 2024

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Persistent link: https://www.econbiz.de/10014635736

Transnational multi-stakeholder standardization : organizing fragile non-state authority

Hallström, Kristina Tamm - 2010

This enriching book provides a novel analysis of the organizational processes behind the establishment, maintenance, and challenges of non-state authority. In doing so, it compares three transnational, multi-stakeholder standard-setting processes: those of the Forest Stewardship Council, the...

Persistent link: https://www.econbiz.de/10011850748

Transformations in global governance : implications for multinationals and other stakeholders

Vachani, Sushil (contributor) - 2006

The world of multinational enterprises is changing dramatically. Their complex and dynamic international context presents them with special challenges--threatening their survival on one hand, and presenting them with unprecedented opportunities on the other. In this volume, international experts...

Persistent link: https://www.econbiz.de/10011850810

Strategic challenges for the base of the pyramid

Vermeulen, Patrick A. M. - 2014

'What I like most about Strategic Challenges for the Base of the Pyramid is the authors' clear understanding of what we have already learned about the BoP domain and their subsequent focus on creating new knowledge. The chapters in this book provide important insights into several important...

Persistent link: https://www.econbiz.de/10011851963

Organizing transnational accountability

Garsten, Christina (contributor); … - 2008

This book adds a multi-disciplinary organizational perspective to the theoretical analysis of political accountability and argues for a broadening of the conventional understanding of the concepts of responsibility and accountability

Persistent link: https://www.econbiz.de/10011852092