Similar Search Results

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

A research agenda for digital transformation : multidisciplinary perspectives

Dong, John Qi (ed.); Verhoef, Peter C. (ed.) - 2024

capabilities of increased corporate digitization. They discuss the many promising impacts of developing technologies, from improved …

Persistent link: https://www.econbiz.de/10015072956

Narratives of enterprise : crafting entrepreneurial self-identity in a small firm

Down, Simon - 2006

Simon Down's timely ethnographic study takes a philosophically reflective and empirically detailed look at the way in which enterprising people use narrative resources to construct their identity as entrepreneurs. The book draws on a wide range of intellectual sources, from naturalistic...

Persistent link: https://www.econbiz.de/10011851516

How to use conversational storytelling interviews for your dissertation

Boje, David M.; Rosile, Grace Ann - 2020

Contents: 1. Introduction: Brief history, topics addressed, how to use this book, and glossary of terms -- 2. Dialogical and dialectical conversational interviews: Using self-correcting aid phases and 4 tests with the ciw case example -- 3. Choosing your research question: And using the...

Persistent link: https://www.econbiz.de/10012294234

How to use storytelling in your academic writing : techniques for engaging readers and successfully navigating the writing and publishing processes

Pollock, Timothy - 2025

"Good writing skills and habits are critical for scholarly success. Every article is a story, and employing effective storytelling techniques enhances scholars' abilities to share their insights and ideas, increasing the impact of their research. In this timely second edition, Tim Pollock draws...

Persistent link: https://www.econbiz.de/10015398196

Environmentally sustainable leadership : past, present, and future

Redekop, Benjamin W. - 2024

"Benjamin Redekop expertly presents a comprehensive overview of the rise and evolution of environmentally sustainable leadership from the early 19th century to the present day. Redekop not only assesses the approaches of various historical and contemporary leaders, but also provides a foundation...

Persistent link: https://www.econbiz.de/10014512181

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Robotization of work? : answers from popular culture, media and social sciences

Czarniawska, Barbara; Joerges, Bernward - 2020

"In this timely book, Barbara Czarniawska and Bernward Joerges examine the hopes and fears around work and job security inspired by automation, from the original coining of the term 'robot' to the present day media fascination. Have these hopes and fears changed or do they remain the same? This...

Persistent link: https://www.econbiz.de/10012294167