Narrow search
Showing 1 - 10 of 143
Cover Image
Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …
Persistent link: https://www.econbiz.de/10012416732
Cover Image
How to use conversational storytelling interviews for your dissertation
Boje, David M.; Rosile, Grace Ann - 2020
Contents: 1. Introduction: Brief history, topics addressed, how to use this book, and glossary of terms -- 2. Dialogical and dialectical conversational interviews: Using self-correcting aid phases and 4 tests with the ciw case example -- 3. Choosing your research question: And using the...
Persistent link: https://www.econbiz.de/10012294234
Cover Image
Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu (contributor) - 2008
Persistent link: https://www.econbiz.de/10011851049
Cover Image
Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
Cover Image
Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …
Persistent link: https://www.econbiz.de/10012419845
Cover Image
Blockchain + antitrust : the decentralization formula
Schrepel, Thibault - 2021
Contents: Preface -- Introduction: The decentralization -- Part 1 a common ambition -- 1. Blockchain: From ideology to implementation -- 2. Blockchain's toolbox -- 3. Blockchain and darwin -- 4. Decentralization? -- 5. Comes antitrust: The paradox -- Part 2 best frenemies? -- 6. The theory of...
Persistent link: https://www.econbiz.de/10012704219
Cover Image
Evolution of the corporation in the United States : from social control to financialization
Atkinson, Glen; Hake, Eric R.; Paschall, Stephen P. - 2021
Contents: 1. Financialization and the corporation in the twenty-first century -- 2. Capitalist development -- 3. Widening of the market and the transition from scarcity to abundance -- 4. Role of the corporation -- 5. Failure of federal policy to achieve social control -- 6. Corporations and...
Persistent link: https://www.econbiz.de/10012487423
Cover Image
Academic spin-offs and technology transfer in Europe : best practices and breakthrough models
De Cleyn, Sven H. (contributor); Festel, Gunter (contributor) - 2016
Introduction: what is the current state of knowledge transfer at research institutions in Europe, what are the main challenges and why does it matter? / Sven H. De Cleyn and Gunter Festel -- Part I shaping the ecosystem -- 1. I3P as university business incubator - a dual mission in technology...
Persistent link: https://www.econbiz.de/10012419818
Cover Image
The Elgar companion to Ronald H. Coase
Ménard, Claude, 1944- (contributor);  … - 2016
Ronald H. Coase, one of the most innovative and provocative economists of the twentieth century, has had a lasting influence in economics, law and economics, organization theory, management and political science. In this comprehensive Companion, 31 leading economists, social scientists and legal...
Persistent link: https://www.econbiz.de/10012419854
Cover Image
Law and economics from an evolutionary perspective
Atkinson, Glen W. - 2016
1. Evolutionary method in law and economics -- 2. Causes and consequences of the widening of the market: a case of cumulative economic evolution -- 3. The corporate form and the state -- 4. Interstate commerce and state regulation of business -- 5. Interstate commerce and federal regulation of...
Persistent link: https://www.econbiz.de/10012419870