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Firm size, innovation, and market structure : the evolution of industry concentration and instability
Mazzucato, Mariana - 2000
Firm Size, Innovation and Market Structure uses evolutionary dynamic theory, non-linear mathematics and computer …
Persistent link: https://www.econbiz.de/10014473868
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
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Visual branding : a rhetorical and historical analysis
McQuarrie, Edward F. - 2016
Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...
Persistent link: https://www.econbiz.de/10012419839
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The artisan brand : entrepreneurship and marketing in contemporary craft economies
Mulholland, Jon (ed.); Ricci, Alessandra (ed.);  … - 2022
"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...
Persistent link: https://www.econbiz.de/10013462774
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Handbook on brand and experience management
Schmitt, Bernd (contributor); Rogers, David L. (contributor) - 2008
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
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Industrial diversification and innovation : an international study of the aerospace industry
Texier, François - 2000
industry, using cases of diversification at Dassault (France), Saab (Sweden) and Daewoo (South Korea), the author examines …
Persistent link: https://www.econbiz.de/10014473872
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Mapping national innovation ecosystems : foundations for policy consensus
Frenkel, Amnon - 2014
decision-making practitioners that links theory with case-based learning opportunities.'--Michael Radnor, Chairman and co … countries (Israel, Poland, Germany, France, Spain and Singapore), and two regions (Greater Toronto and ZhiangJiang Technology … national innovation ecosystem of France -- 7. The national innovation ecosystem of Spain -- 8. The health industry innovation …
Persistent link: https://www.econbiz.de/10011850920
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The economics of outsourcing
Willcocks, Leslie - 2014
Kathleen M. Eisenhardt (1989), 'Agency Theory: An Assessment and Review', Academy of Management Review, 14 (1), January … in Outsourcing to China: Estimating the Property-Rights Theory of the Firm', Quarterly Journal of Economics, 120 (2), May … (1996), 'Bad for Practice: A Critique of the Transaction Cost Theory', Academy of Management Review, 21 (1), January, 13 …
Persistent link: https://www.econbiz.de/10011852192
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Recent developments in monopoly and competition policy
Norman, George (contributor) - 2008
these challenges. They provide comprehensive developmental coverage of the theory that underpins and justifies competition …, 23 (3-4), April, 203-25 -- Kenneth G. Elzinga and David E. Mills (2001), 'Predatory Pricing and Strategic Theory …
Persistent link: https://www.econbiz.de/10011852245
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Buyer power and competition in European food retailing
Clarke, Roger; Davies, Stephen; Dobson, Alan Paul; … - 2002
small suppliers. The authors use case studies, to provide an in-depth analysis of four European countries, namely France …
Persistent link: https://www.econbiz.de/10014474128