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media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …
Persistent link: https://www.econbiz.de/10012416732
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …
Persistent link: https://www.econbiz.de/10012419845
Almarin Phillips (ed.), Promoting Competition in Regulated Markets, Chapter 5, Washington, DC: Brookings Institution Press …, 135-73 -- Andrei Shleifer (1985), 'A Theory of Yardstick Competition', RAND Journal of Economics, 16 (3), Autumn, 319 …Paul L. Joskow (1997), 'Restructuring, Competition and Regulatory Reform in the U.S. Electricity Sector', Journal of …
Persistent link: https://www.econbiz.de/10012419859
Part I framing the discussion on the competitiveness challenge -- 1. Boosting European competitiveness / Marek Belka, Ewald Nowotny, Doris Ritzberger-Grünwald and Pawel Samecki -- 2. Harnessing foreign direct investment to boost economic growth / Beata S. Jarvorcik -- 3. Correcting external...
Persistent link: https://www.econbiz.de/10012419903
Balancing the challenges of today with the promise of tomorrow : a presidential perspective / F. King Alexander -- Strengthening the academic presidency : recommendations for presidents and governing boards / Robert M. O'Neil -- Aligning institutional vision with policymakers' and the public's...
Persistent link: https://www.econbiz.de/10012419997
1. Introduction : markets, competition, and higher education -- 2. Sophism, academia, and Greek economics -- 3. Adam … markets and competition might have on it. The discussion encompasses the ideas on higher education of leading economic …
Persistent link: https://www.econbiz.de/10012420014
1. Introduction -- 2. Investigating productivity slowdown in the 1990s by using the KLEM database in Japan -- 3. The sources of growth of US industries -- 4. Total factor productivity growth in Chinese industries, 1981-2000 -- 5. Growth accounting and productivity analysis by 33 industrial...
Persistent link: https://www.econbiz.de/10012420031
The postal and delivery sector has been the subject of considerable interest in recent years. This Handbook brings together a number of contributions directed at understanding developments in the field of postal reform. The authors review the experience and plans of individual countries to...
Persistent link: https://www.econbiz.de/10011850672
and competition policy issues arising from trade liberalization …pt. 1. Trade liberalization -- pt. 2. Competition -- pt. 3. The World Trade Organization …
Persistent link: https://www.econbiz.de/10011850722
addresses the impact of electronic competition as well as other problems facing the field …
Persistent link: https://www.econbiz.de/10011850978