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5
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4
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4
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3
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3
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Edward Elgar Publishing
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70
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Edward Elgar E-Book Archive
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New horizons in environmental economics
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The international library of critical writings in economics
6
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5
Economists of the twentieth century
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5
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5
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3
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3
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3
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2
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Essays in honour of Charles Goodhart
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1
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1
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1
Cournot Centre for Economic Studies series
1
Current issues in ecological economics
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ESRI studies series on the environment
1
Economists of the twentieth century series
1
Elgar companions
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Elgar encyclopedias in economics and finance series
1
Elgar handbooks in development
1
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ECONIS (ZBW)
419
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1
The Elgar companion to consumer research and economic psychology
Earl, Peter E.
(
contributor
);
Kemp, Simon
(
contributor
)
-
1999
. It provides an international, in-depth overview of the present state of knowledge and
theory
which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
Saved in:
2
The economics of e-commerce
Baye, Michael R.
(
contributor
);
Morgan, John
(
contributor
)
-
2016
:
Theory
, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900
Saved in:
3
The economics of vertically differentiated markets
Lambertini, Luca
(
ed.
)
-
2006
This original new book offers a comprehensive and engaging perspective on the
theory
of vertical differentiation. It …
Persistent link: https://www.econbiz.de/10014474062
Saved in:
4
Institutional economics and the formation of preferences : the advent of pop music
Dolfsma, Wilfred
-
2004
The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...
Persistent link: https://www.econbiz.de/10011850628
Saved in:
5
Handbook on brand and experience management
Schmitt, Bernd H.
(
contributor
); …
-
2008
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
Saved in:
6
Handbook of developments in consumer behaviour
Wells, Victoria
(
ed.
)
-
2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
Saved in:
7
Handbook of research on marketing and corporate social responsibility
Hill, Ronald Paul
(
contributor
);
Langan, Ryan
(
contributor
)
-
2014
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...
Persistent link: https://www.econbiz.de/10011851562
Saved in:
8
Creating experiences in the experience economy
Sundbo, Jon
(
contributor
);
Darmer, Per
(
contributor
)
-
2008
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...
Persistent link: https://www.econbiz.de/10011851943
Saved in:
9
Handbook of pricing research in marketing
Rao, Vithala R.
(
contributor
)
-
2009
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...
Persistent link: https://www.econbiz.de/10011852098
Saved in:
10
A research agenda for brand management in a new era of consumerism
King, Ceridwyn
(
ed.
);
Murillo, Enrique
(
ed.
)
-
2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
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