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This book explores the relationship between exports and productivity. Whilst a body of research indicates that … exporters have superior productivity to non-exporters, received wisdom suggests that this is because productive firms became … exporting -- Export strategy and innovation -- Industry heterogeneity in learning by exporting -- Summary and conclusion …
Persistent link: https://www.econbiz.de/10011850960
Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence...
Persistent link: https://www.econbiz.de/10011850787
innovation and firm productivity performance, the book also investigates a number of additional issues including the costs of R … and R&D, productivity and firm performance, the economics of technological change, and knowledge management. As the author … Kafouros theoretically and empirically examines the impacts of innovation and scientific knowledge on the productivity …
Persistent link: https://www.econbiz.de/10014473775
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the … marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing … marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary …
Persistent link: https://www.econbiz.de/10011851790
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
Marketing Competencies and Export Performance', Journal of International Marketing, 9 (4), 82-110 -- Saeed Samiee (1998 … and Export Performance: The Moderating Roles of Competitive Intensity and Technological Turbulence', International …, Marketing Strategy and Export Performance', International Marketing Review, 8 (3), 46-60 -- Robert E. Morgan and Constantine S …
Persistent link: https://www.econbiz.de/10011852217
"This innovative book traces women's entrepreneurial journeys in Sub-Saharan Africa, examining the linkages between entrepreneurship, gender and development context. With extensive case studies of women's experiences across the enterprise life-cycle, it gives new insight into how to support and...
Persistent link: https://www.econbiz.de/10014372521
This book focuses on what can be learned from the complex processes of industrial, technological and organizational change in the sectoral system of information hardware (IH). The IH innovation system is deliberately chosen to illustrate how sectors act as seeds of economic progress. Detailed...
Persistent link: https://www.econbiz.de/10011851295
) and technological activity in building export competitiveness. The book covers China, Indonesia, Japan, Korea, Malaysia …
Persistent link: https://www.econbiz.de/10011852338