transformative for the research of students and scholars of marketing, service design, design theory, and innovation studies"-- …

relationships between services, production and innovation. The authors discuss the limitations of current theories to explain …pt. 1. Productivity and performances in services -- pt. 2. Innovation in services and through services … service productivity and innovation, and call for a conceptual re-working of the ways in which these are measured. They also …

analysing and understanding innovation in services. He provides interesting and extensive empirical material on the nature and … sources of innovation in various services sectors and countries, and makes an original contribution both to theories of … innovation in services and theories of innovation in general. Taking both an evolutionary and conventionalist stance, he …

Innovation in the Pharmaceutical Industry traces the discovery and development of drugs in Japan and the UK both …-asthmatic drugs -- 5. Histamine H2 antagonists -- 6. LHRH analogues -- 7. Three case studies of pharmaceutical innovation in Japan …

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by … measuring the technical quality of new products and guiding the managers of innovation and technology in the central … new product development and innovation. By quantifying product features and evaluating the costs and market value of …

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic …

selected address the key focuses of the subject, including the theories, nature and measurement of innovation in services as … well as the role of knowledge intensive business services (KIBS) in client innovation and other concerns …Jeremy Howells (2004), 'Innovation, Consumption and Services: Encapsulation and Combinatorial Role of Services …

, Marco Pironti and Alison Rieple -- 4. Designing for disruption: strategic business model innovation / Julian Jenkins and Tim … Andrawes, Anitha Moorthy and Adela Mcmurray -- 6. The customer journey as a tool for business innovation and transformation …. Researching the design innovation process in a multinational: an empathic approach to the application of delphi technique / Mersha …