methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …

Innovation in the Pharmaceutical Industry traces the discovery and development of drugs in Japan and the UK both …-asthmatic drugs -- 5. Histamine H2 antagonists -- 6. LHRH analogues -- 7. Three case studies of pharmaceutical innovation in Japan …

industry, which is regarded as the future for pharmaceuticals. Further sections discuss topics including demand and incentives … including biosimilars, insurance coverage for pharmaceuticals, price-fixing and direct-to-consumer advertising. An authoritative … and the Pricing of Pharmaceuticals', Journal of Economics and Management Strategy, 6 (1), Spring, 75-90 -- Steven …

, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm … -- Population aging and health care spending in Japan : public- and private-sector responses / Naohiro Ogawa, Andrew Mason, Maliki …

This important Handbook explores new and emerging directions in both brand management research and practice. It … encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand … management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks …