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Decisions, preferences, and heuristics : an introduction to economic psychology and behavioral economics
Mir Artigues, Pere - 2023
elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …
Persistent link: https://www.econbiz.de/10014372512
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Marketing automation and decision making : the role of heuristics and AI in marketing
Guercini, Simone - 2023
role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
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Elgar companion to Herbert Simon
Gigerenzer, Gerd (ed.); Modarres-Mousavi, Shabnam (ed.);  … - 2024
"Honoring the life and work of Herbert Simon, this illuminating Companion provides an in-depth survey of one of the most prolific social scientists of our age. Mirroring the breadth of Simon's studies, chapters analyze his contributions to artificial intelligence, economics, entrepreneurship,...
Persistent link: https://www.econbiz.de/10014544819