Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V....

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

"This pioneering Handbook chronicles the research landscape of strategic leadership in what is referred to as the 'Fourth Industrial Revolution' : a fusion of technologies and systems which blurs the boundaries between the digital, physical and biological spheres. In this Handbook, leading...

Technological Change and the Environmental Imperative considers the extent of the success of polluting industries in becoming cost-efficient whilst acquiring less polluting technologies, in the face of fierce competition. The authors also discuss what has been the impact of privatisation on this...

This important handbook is the first comprehensive account that brings together recent developments in the three related fields of environmental technology, environmental management and technology management. With contributions from more than 55 outstanding authors representing ten countries and...

"Through careful investigation into the role of eco-innovation as a catalysing factor in the societal transition towards sustainability, this Handbook proposes more appropriate measures of innovation as a driver of change. It examines innovation from various perspectives, including labour,...