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ECONIS (ZBW)
428
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1
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428
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1
Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko
;
Pulkka, Kimmo
;
Karjaluoto, Heikki
; …
-
2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
Saved in:
2
Social marketing and advertising in the age of social media
Parker, Lukas
(
ed.
);
Brennan, Linda
(
ed.
)
-
2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
Saved in:
3
Understanding collaborative consumption
Albinsson, Pia A.
(
ed.
);
Perera, B. Yasanthi
(
ed.
); …
-
2024
"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...
Persistent link: https://www.econbiz.de/10014544831
Saved in:
4
Central banking, monetary
theory
and practice
Goodhart, Charles Albert Eric
(
contributor
); …
-
2003
;
credibility
and transparency; the inflation forecast and the loss function; monetary policy experiences in the US and the UK; the … of words in central banking : inflation, targeting,
credibility
and transparency -- 4. The inflation forecast and the …
Persistent link: https://www.econbiz.de/10011851645
Saved in:
5
Capturing the innovation opportunity space : creating business models with new forms of innovation
Flowers, Stephen
-
2017
Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...
Persistent link: https://www.econbiz.de/10012419939
Saved in:
6
Digitalization and sustainability : advancing digital value
Brohman, Kathryn
(
ed.
);
Dawson, Gregory S.
(
ed.
); …
-
2023
"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...
Persistent link: https://www.econbiz.de/10014372526
Saved in:
7
Handbook on digital corporate communication
Luoma-aho, Vilma
(
ed.
);
Badham, Mark
(
ed.
)
-
2023
the world to help relate
theory
to practice. Analysing the changing practices and functions of digitalisation, the …
Persistent link: https://www.econbiz.de/10014287417
Saved in:
8
The economics of e-commerce
Baye, Michael R.
(
contributor
);
Morgan, John
(
contributor
)
-
2016
:
Theory
, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900
Saved in:
9
The Elgar companion to consumer research and economic psychology
Earl, Peter E.
(
contributor
);
Kemp, Simon
(
contributor
)
-
1999
. It provides an international, in-depth overview of the present state of knowledge and
theory
which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
Saved in:
10
Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10011851049
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