role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced … the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the …

algorithms applied by people in decision-making processes, among which there are outstanding social concerns. Drawing these … elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the … of economics, management and the wider social sciences curious about decision-making procedures"-- …

Research Handbook provides a comprehensive overview of how AI becomes embedded in decision making in organizations, from the … initial considerations when implementing AI to the use of such solutions in strategic decision making. Bringing together … cutting-edge scholarship on the many issues and complexities surrounding the use of AI in decision making for organizations …

distributional preference as developed through public choice theory. This fine collection illustrates Harold M. Hochman's major …

This seminal work advances beyond neoclassical economics to provide an integrated overview of economic decision making … developments in learning and game theory, transaction costs and evolutionary economics to provide new insights into economic and … managerial phenomena. The results are applied to different levels of decision-making, including decisions by individuals, taking …

research in the areas of market structure, sustainability and decision-making. It includes several contemporary topics, such as … environmental impact, and questions why decision makers often fail to tackle transport-related problems. Three of the key factors … decision making, detailing transport policy and attempts to change transport systems. Practical guidelines on how to …

pt. 1. Theory -- pt. 2. Cases. …