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Inspiring economics : human motivation in political economy
Frey, Bruno S. - 2001
focuses on intrinsic motivation and how it is undermined …
Persistent link: https://www.econbiz.de/10011850938
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The economics of e-commerce
Baye, Michael R. (contributor); Morgan, John (contributor) - 2016
: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900
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The Elgar companion to consumer research and economic psychology
Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
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The economics of non-selfish behaviour : decisions to contribute money to public goods
Meier, Stephan - 2006
In standard economic theory human beings are portrayed as selfish money-maximizing actors. This book investigates the … contribute and draws conclusions on how the empirical findings influence economic theory and policy. Academic economists … interested in behavioural economics or public economics will find The Economics of Non-selfish Behaviour of great interest as …
Persistent link: https://www.econbiz.de/10014474014
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
relationships / Carl-Arthur Solberg and Anzhelika Osmanova -- 11. Russian consumer behaviour : in search of a balance between …
Persistent link: https://www.econbiz.de/10012419924
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Population aging, intergenerational transfers and the macroeconomy
Clark, Robert Louis (contributor);  … - 2007
Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...
Persistent link: https://www.econbiz.de/10012420024
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Institutional economics and the formation of preferences : the advent of pop music
Dolfsma, Wilfred - 2004
The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...
Persistent link: https://www.econbiz.de/10011850628
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Handbook on brand and experience management
Schmitt, Bernd H. (contributor);  … - 2008
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
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Handbook of developments in consumer behaviour
Wells, Victoria (ed.) - 2012
. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective. … important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and …
Persistent link: https://www.econbiz.de/10011851093
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Handbook of research on marketing and corporate social responsibility
Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...
Persistent link: https://www.econbiz.de/10011851562