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-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …
Persistent link: https://www.econbiz.de/10014466849
"This comprehensive Research Handbook examines the fundamental influence of emerging disruptive technologies, such as artificial intelligence, online platforms, the internet of things, and social robots, on Human Resource Management (HRM). Bringing together an array of interdisciplinary experts,...
Persistent link: https://www.econbiz.de/10014512177
"Digital transformation continues to accelerate change in all aspects of modern life. This book examines when, where, how, and why artificial intelligence and digital change can boost innovation and transform the economy, society and democracy. It provides a holistic approach to the promotion of...
Persistent link: https://www.econbiz.de/10014287422
Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V....
Persistent link: https://www.econbiz.de/10012665637
Contents: 1. Introduction to managing AI wisely -- 2. What is ai? -- 3. Perspectives on AI and work -- 4. Methods and Introduction to cases -- 5. Organizing for data -- 6. Testing and validating -- 7. Algorithmic brokers -- 8. Changing work -- 9. How can AI systems be managed wisely? -- Index.
Persistent link: https://www.econbiz.de/10012665641
Contents: Introduction: From Intelligent Machines To Self-Driven Organizations -- 1. Artificial Intelligence And Machine Learning Landscape -- 2. The Impact Of Autonomous Systems On Technologies, Processes And Industry Sectors -- 3. Autonomous Systems In Value Generation -- 4. Prospects For The...
Persistent link: https://www.econbiz.de/10012416730
"The Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship focuses on theories, policies, practices, and politics of technology innovation and entrepreneurship based on Artificial Intelligence (AI). It examines when, where, how, and why AI triggers, catalyzes, and...
Persistent link: https://www.econbiz.de/10014246344
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This innovative Research Agenda brings together...
Persistent link: https://www.econbiz.de/10014466838
This important book presents new and original work at the frontiers of economics - namely the interface between artificial intelligence (AI) and neoclassical economics. Artificial Intelligence and Economic Analysis focuses on three quite distinct lines of AI orientated research in economics:...
Persistent link: https://www.econbiz.de/10014473946
"This pioneering Handbook chronicles the research landscape of strategic leadership in what is referred to as the 'Fourth Industrial Revolution' : a fusion of technologies and systems which blurs the boundaries between the digital, physical and biological spheres. In this Handbook, leading...
Persistent link: https://www.econbiz.de/10014635756