-June, 295-302 -- Yves L. Doz, Paul M. Olk, Peter Smith Ring (2000), 'Formation Processes of R&D Consortia: Which Path to Take …? Where Does it Lead?', Strategic Management Journal, 21, 239-66 -- Charles I. Stubbart and Roger D. Smalley (1999), 'The … Deceptive Allure of Stage Models of Strategic Processes', Journal of Management Inquiry, 8, September, 273-86 -- James Brian …

'This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive … bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re … insights not just on Asian business but also on Western economies and business. It is also time to adopt an integrative …

processes and requirements, as well as the consequences of conducting marketing in these challenging contexts. Addressing …Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health …

supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and …Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing …

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes …. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well … as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate …

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

. -- This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is …The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range …

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the …Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing … knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The …