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"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...
Persistent link: https://www.econbiz.de/10014466829
1. Strategic alliances and culture in a globalizing world / Rajesh Kumar and T.K Das -- 2. Why do international alliances fail? : some insights from culture and human social biology / Gert Jan Hofstede -- 3. Creating a supportive culture for corporate entrepreneurship : balancing creativity and...
Persistent link: https://www.econbiz.de/10011850717
How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures-- American, Arab, Chinese, Japanese and Scandinavian--and how they reveal themselves in business practice
Persistent link: https://www.econbiz.de/10011850950
role of electronic communication networks in business, everyday life, public services, social interaction and politics. The …
Persistent link: https://www.econbiz.de/10011851279
Work that used be tied to offices, cubicles and desks is undergoing a major transformation in terms of where, when and how it is carried out. Space and materiality of workplaces have long been taken for granted amongst organization studies scholars. But the changing definition of work and...
Persistent link: https://www.econbiz.de/10011851850
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
This ground-breaking book explains how deep-seated cultural mythologies shape contemporary global leaders and provides insights into navigating the dynamics and complexities in today's era of globalization. The authors use myths to uncover core characteristics and values from 20 different...
Persistent link: https://www.econbiz.de/10011852130
and the Identity Strategies of Nation Branding Consultants', International Journal of Communication, 2, 41-65 -- Anthony D … International Communication, 1 (1), 33-52 -- Jennifer Gidley (2001), 'Globalization and Its Impact on Youth', Journal of Futures …', Global Media and Communication, 2 (1), April, 21-41 -- Andrew Wernick (1991), 'Global Promo: The Cultural Triumph of Exchange …
Persistent link: https://www.econbiz.de/10011852148
Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection of ten cases on cross-cultural management in practice. -- The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case...
Persistent link: https://www.econbiz.de/10011850745
"This Research Handbook provides an insightful examination of how diversity intersects with international management practices and highlights the importance of balancing inclusion with local responsiveness. It focuses on the experiences of individuals from a multitude of perspectives including...
Persistent link: https://www.econbiz.de/10015326545