Showing 1 - 4 of 4
"This comprehensive Handbook provides an overview of state-of-the-art research on quantitative models for inventory management. Despite over half a century's progress, inventory management remains a challenge, as evidenced by the recent Covid-19 pandemic. With an expanse of world-renowned...
Persistent link: https://www.econbiz.de/10014372529
elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …
Persistent link: https://www.econbiz.de/10014372512
role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
"Honoring the life and work of Herbert Simon, this illuminating Companion provides an in-depth survey of one of the most prolific social scientists of our age. Mirroring the breadth of Simon's studies, chapters analyze his contributions to artificial intelligence, economics, entrepreneurship,...
Persistent link: https://www.econbiz.de/10014544819