Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social … marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas … Parker and Ella Chorazy -- Approaches to social marketing -- Social marketing frameworks -- Social marketing and de-marketing …

marketing and management of new technologies …

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques …, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing …

as the major factor in successful digital transformation. Academic researchers of organization, marketing and business …

-- Part 2 best frenemies? -- 6. The theory of the firm -- 7. The theory of granularity -- 8. Collusion on blockchain -- 9 …

qualitative methods to generate divergence in creativity theory / Elizabeth D. Rouse and Michael G. Pratt -- Index. …

Contents: Preface and acknowledgements -- Part I: What and why -- 1. Theory-driven, practice-driven, and "sweet spot … contributions to theory and practice. Throughout the book, the authors argue that there is a 'sweet spot' where both scholarly and …