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Edward Elgar Publishing
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978
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362
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124
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53
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46
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40
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39
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32
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32
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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ECONIS (ZBW)
43
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1
Configured by consumption : how consumption-demand will reshape supply chain operations
Kam, Booi Hon
;
Rimmer, Peter James
-
2022
"With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption offers a timely reflection on the technological evolution of production-consumption cycles since the genesis of...
Persistent link: https://www.econbiz.de/10013331165
Saved in:
2
Grocery e-commerce : consumer behaviour and business strategies
Kornum, Niels
(
ed.
);
Bjerre, Mogens
(
ed.
)
-
International Workshop on Consumer Behaviour and …
-
2005
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels...
Persistent link: https://www.econbiz.de/10014473809
Saved in:
3
Handbook of
pricing
research in marketing
Rao, Vithala R.
(
contributor
)
-
2009
Pricing
is an essential aspect of the marketing mix for brands and products. Further,
pricing
research in marketing is … Handbook provides current knowledge of
pricing
in a single, authoritative volume and brings together new cutting-edge research …pt. I. Introduction/foundations -- pt. II.
Pricing
decisions and marketing mix -- pt. III. Special topics …
Persistent link: https://www.econbiz.de/10011852098
Saved in:
4
Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10011851049
Saved in:
5
The economics of e-commerce
Baye, Michael R.
(
contributor
);
Morgan, John
(
contributor
)
-
2016
Pricing
Structures', Journal of Economics and Management Strategy, 18 (4), Winter, 1011-43 -- Gerard J. Tellis, Eden Yin and …
Persistent link: https://www.econbiz.de/10012419900
Saved in:
6
Social marketing and advertising in the age of social media
Parker, Lukas
(
ed.
);
Brennan, Linda
(
ed.
)
-
2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
Saved in:
7
Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko
;
Pulkka, Kimmo
;
Karjaluoto, Heikki
; …
-
2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
Saved in:
8
Handbook on the economics of the internet
Bauer, Johannes M.
(
contributor
); …
-
2016
Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet as a complex layered system / Stephen J....
Persistent link: https://www.econbiz.de/10012419865
Saved in:
9
Concise introduction to global supply chain management
Kotabe, Masaaki
-
2024
"Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that...
Persistent link: https://www.econbiz.de/10014512182
Saved in:
10
Reforming transport
pricing
in the European Union : a modelling approach
Borger, Bruno de
(
contributor
);
Proost, Stef
(
contributor
)
-
2001
This timely book deals with the problem of
pricing
passenger and freight transportation within Europe. The contributors … argue that current legislation affecting
pricing
and regulation is increasingly less successful in dealing with market …
Persistent link: https://www.econbiz.de/10011851849
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