Higher education functions in a global environment of consumers, employees, competitors, and partners. It has been a force for globalization and a model for adaptation, but nonetheless faces challenges. This volume of essays examines emerging issues and opportunities for advancing education...

1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...

As the US economy emerges from the severest recession in a generation, large questions regarding its long-term ramifications for higher education remain unanswered. In fact, the harshest effects of the economic downturn are likely ahead as campus leadership focuses on enrollment, affordability...

This comprehensive book provides a reearch review of the critical papers that have been published in the fast-growing field of the globalization of higher education. They include work by a variety of noted scholars, such as Altbach, Clark and Marginson, which cover key areas of theoretical and...

"Students invest significant resources in coming to university and universities play a crucial role in enabling their students to benefit from this investment and to be employable once they have finished their degree. Giving a platform to the debate about graduate employability from the student,...

Balancing the challenges of today with the promise of tomorrow : a presidential perspective / F. King Alexander -- Strengthening the academic presidency : recommendations for presidents and governing boards / Robert M. O'Neil -- Aligning institutional vision with policymakers' and the public's...

1. Introduction : markets, competition, and higher education -- 2. Sophism, academia, and Greek economics -- 3. Adam Smith and sophism : reaction to the endowment model -- 4. Virtue and early academia in the US -- 5. Academia and the rise of capitalism in the US -- 6. Corporate capitalism and...

This volume examines some of the most pressing employment and compensation issues confronting academic administrators. Contributors discuss topics such as: ageing of faculty, changing economic conditions and shifts in faculty employment patterns, rapid increases in health care costs and trends...

In this unique and timely volume, Scott Shane systematically explains the formation of university spinoff companies and their role in the commercialization of university technology and wealth creation in the United States and elsewhere. The importance of university spinoff activity is discussed...

This book addresses the critical issue of how and why European universities are changing and learning to compete. Anglo-Saxon universities particularly in the US, the UK and Australia have long been subject to, and responded to, market-based competition in higher education. The authors argue...