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Marketing countries, places, and place-associated brands : identity and image
Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...
Persistent link: https://www.econbiz.de/10012665636
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
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The contest for value in global value chains : correcting for distorted distribution in the global apparel industry
Nachum, Lilach; Uramoto, Yoshiteru - 2021
value chains as the predominant mode of organizing value creation and the governance challenges they raise in a complex …
Persistent link: https://www.econbiz.de/10012665642
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Modernizing China's industries : lessons from wool and wool textiles
Brown, Colin G.; Waldron, Scott A.; Longworth, John William - 2005
Exposed to powerful new economic forces, and undergoing dramatic ownership reforms and technological changes, China … societal objectives. This book analyses the transformation and modernization of China's industries through a detailed … management practices and industry co-ordination. Modernizing China's Industries is a comprehensive, integrated and in …
Persistent link: https://www.econbiz.de/10014474026
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The economics of e-commerce
Baye, Michael R. (contributor); Morgan, John (contributor) - 2016
Recommended readings (Machine generated): Michael R. Baye and John Morgan (2001), 'Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean-Charles Rochet and Jean Tirole (2003), 'Platform Competition...
Persistent link: https://www.econbiz.de/10012419900
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
and Nikhilesh Dholakia -- 7. Perceived advertising intrusiveness and avoidance in emerging economies - the case of China …
Persistent link: https://www.econbiz.de/10012419924
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Population aging, intergenerational transfers and the macroeconomy
Clark, Robert Louis (contributor);  … - 2007
Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...
Persistent link: https://www.econbiz.de/10012420024
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Institutional economics and the formation of preferences : the advent of pop music
Dolfsma, Wilfred - 2004
The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...
Persistent link: https://www.econbiz.de/10011850628
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Handbook on brand and experience management
Schmitt, Bernd H. (contributor);  … - 2008
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
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Handbook of developments in consumer behaviour
Wells, Victoria (ed.) - 2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093