Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V....

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

"This pioneering Handbook chronicles the research landscape of strategic leadership in what is referred to as the 'Fourth Industrial Revolution' : a fusion of technologies and systems which blurs the boundaries between the digital, physical and biological spheres. In this Handbook, leading...

Contents: Introduction -- PART I THE SUSTAINABLE CITY -- 1 Towards sustainable urban competitiveness? The role of organizing capacity and distributed leadership / Leo van den Berg and Luis Carvalho -- 2 The modern city and third places: new sources of sustainable entrepreneurs and...

Machine generated contents note: 1 Technology and entrepreneurship 1 -- 2 Knowledge, innovation and firm size 24 -- 3 Local geographic spillovers 44 -- 4 Sectoral characteristics 63 -- 5 Innovation of entrepreneurial firms 74 -- 6 Capital structure, innovation and firm size 98 -- 7 Employment...

This book analyses the economic development of cities from the 'cultural economy' and 'creative industry' perspectives, examining and differentiating them as two related but distinct segments of contemporary city economies. The authors argue that although they are normally conflated, the first...

This unique book allows readers to compare analyses of how North American states and European nation-states use incentives, regulations or plans to approach a core set of universal land use issues such as: containing sprawl, mixed use development, transit oriented development, affordable...

1. The urban context and the need for economic-strategic planning -- 2. The literature on urban competitiveness and strategic-economic planning -- 3. The economic and geographic analysis of urban competitiveness -- 4. The ten cities and their planning at the outset of the 1990s -- 5. How these...

This first Handbook in a series of three original reference works looks at globally contentious urban policy issues from a wide variety of different angles and perspectives. Matters related to urban densification, population mobility, urban inequality and sustainability are analysed in a manner...

This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...