Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V....

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

"This pioneering Handbook chronicles the research landscape of strategic leadership in what is referred to as the 'Fourth Industrial Revolution' : a fusion of technologies and systems which blurs the boundaries between the digital, physical and biological spheres. In this Handbook, leading...

"Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that...

Introduction / Gerald I. Susman -- Exploring the reach. of innovation-related cooperation in small firms / Mark Freel -- Innovation, productivity, and growth : an analysis of Irish data / James H. Love, Stephen Roper -- Innovation strategies and manufacturing practices : insights from the 2005...

1. Relational assets, networks and international business activity -- 2. Alliance capitalism and macroeconomic policies -- 3. Alliance capitalism and microeconomic policies -- 4. Inter-firm R&D partnering in high technology industries -- 5. Financial liberalization, alliance capitalism and the...

Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...

Pt. 1. The role of the individual versus that of the institution -- Pt. 2. The econo-geographic aspects of emergence, cooperation and survival -- Pt. 3. The cultural levels of nation, gender, profession, sector and region in emergence, cooperation and survival.

Mergers and remedies in the EU : an overview -- The literature on merger remedies -- Classification of merger remedies -- Methodology for assessment of mergers and remedies -- Structure and competitive process in paper and board markets -- Assessment of remedies adopted by the EC in paper...