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Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice. Includes …

Persistent link: https://www.econbiz.de/10014635742

Handbook of qualitative research methods in marketing

Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition

"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...

Persistent link: https://www.econbiz.de/10015072966

Narratives of enterprise : crafting entrepreneurial self-identity in a small firm

Down, Simon - 2006

range of intellectual sources, from naturalistic philosophy and social-psychology to sociology and organisational theory …

Persistent link: https://www.econbiz.de/10011851516

Beyond conventional economics : the limits of rational behaviour in political decision making

Hamlin, Alan P. (contributor); Eusepi, Giuseppe (contributor) - 2006

Beyond Conventional Economics presents new original work from leading scholars on the interface between the individual and political and social institutions. The book offers a critique of the inadequacies of the conventional economic approach to politics and a state-of-the-art view of new...

Persistent link: https://www.econbiz.de/10011851930

Handbook of research methods on gender and management

Stead, Valerie (ed.); Elliott, Carole (ed.); … - 2021

Humbert and Elisabeth Anna Guenther -- 11. Topic modelling: A method for analysing corporate gender diversity statements …. Visual research as a method of inquiry for gender and organizations / Alexia Panayiotou -- 16. Understanding the … and society / Joshua C. Collins and Jeremy W. Bohonos -- 18. Concept as method: Ethnography in a posthumanist world / Lara …

Persistent link: https://www.econbiz.de/10012665639

Handbook of measures for international entrepreneurship research : multi-item scales crossing disciplines and contexts

Coviello, Nicole (contributor); … - 2016

1. Introduction -- 2. Individual-level influences -- 3. Firm- and team-level influences -- 4. External environmental influences -- 5. Relationships, networks, and social capital -- 6. Organizational learning -- 7. Capabilities -- 8. Orientation and strategy -- 9. Performance and innovation outcomes.

Persistent link: https://www.econbiz.de/10012419798

Handbook of employee commitment

Meyer, John P. (contributor) - 2016

Introduction -- 1. Employee commitment: an introduction and roadmap / J.P. Meyer -- Part I Conceptualization of commitment -- 2. Commitment as a unidimensional construct / H.J. Klein and H. Park -- 3. Commitment as a multi-dimensional construct / N.J. Allen -- 4. Multiple foci of workplace...

Persistent link: https://www.econbiz.de/10012419826

Research methods in service innovation

Sørensen, Flemming (contributor); … - 2017

measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical … incident technique and everyday innovation / Lars Fuglsang -- 4. Laddering method in service innovation research / Niels Nolsøe … chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides …

Persistent link: https://www.econbiz.de/10012419921

Handbook of methods in leadership research

Schyns, Birgit (contributor); Hall, Rosalie (contributor); … - 2017

with a summary of tips for each method presented. This book will be an indispensable resource for leadership students …

Persistent link: https://www.econbiz.de/10012419961

Innovative methodologies in enterprise research

Hine, Damian (contributor); Carson, David (contributor) - 2007

-analytic method : Pertex -- 18. The application of Leximancer, a relational content analytical tool in enterprise research …

Persistent link: https://www.econbiz.de/10012419971