Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …

-- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker … reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social …Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social …

), 'The Targeting of Advertising', Marketing Science, 24 (3), Summer, 461-76 -- Greg Shaffer and Florian Zettelmeyer (2004 …), 'Advertising in a Distribution Channel', Marketing Science, 23 (4), Fall, 619-28 -- Kurt R. Brekke and Michael Kuhn (2006), 'Direct … and David P. Myatt (2006), 'On the Simple Economics of Advertising, Marketing, and Product Design', American Economic …

Rakesh Niraj (2009), 'Does Quality Win? Network Effects Versus Quality in High-Tech Markets', Journal of Marketing Research …), 'The Effect of Word of Mouth on Sales: Online Book Reviews' Journal of Marketing Research, XLIII (3), August, 345 … Privacy as Secrecy', Quantitative Marketing and Economics, 4 (3), September, 209-39 -- Avi Goldfarb and Catherine E. Tucker …