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Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

A research agenda for digital transformation : multidisciplinary perspectives

Dong, John Qi (ed.); Verhoef, Peter C. (ed.) - 2024

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing...

Persistent link: https://www.econbiz.de/10015072956

Handbook on the economics of the internet

Bauer, Johannes M. (contributor); … - 2016

Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II … Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet … as a complex layered system / Stephen J. Schultze and Richard S. Whitt -- 3. A network science approach to the internet …

Persistent link: https://www.econbiz.de/10012419865

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Configured by consumption : how consumption-demand will reshape supply chain operations

Kam, Booi Hon; Rimmer, Peter James - 2022

"With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption offers a timely reflection on the technological evolution of production-consumption cycles since the genesis of...

Persistent link: https://www.econbiz.de/10013331165

Grocery e-commerce : consumer behaviour and business strategies

Kornum, Niels (ed.); Bjerre, Mogens (ed.) - International Workshop on Consumer Behaviour and … - 2005

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels...

Persistent link: https://www.econbiz.de/10014473809

The new consumer online : a sociology of taste, audience, and publics

McQuarrie, Edward F. - 2015

consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so …

Persistent link: https://www.econbiz.de/10011851684

Internationalizing the Internet : the co-evolution of influence and technology

Kim, Byung-Keun - 2005

This compelling book focuses on the global formation of the Internet system. It contests the common belief that the … Internet's adoption was inevitable and instead examines the social and economic processes that allowed to it to prevail over … Internet system -- 6. Internationalization and digital divide -- 7. Co-evolution : localization of the Internet system -- 8 …

Persistent link: https://www.econbiz.de/10011852106

The economics of digital markets

Madden, Gary (ed.); Cooper, Russel (ed.) - 2009

This innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia...

Persistent link: https://www.econbiz.de/10014474041