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This absorbing book examines the period of massive structural adjustment taking place in the wine industry. For many … centuries wine was very much a European product. While that is still the case today--three-quarters of world wine production …
Persistent link: https://www.econbiz.de/10011850573
Denmark, those in North America, as well as countries in transition, such as China and Russia. The book includes a balance of …
Persistent link: https://www.econbiz.de/10014473991
1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...
Persistent link: https://www.econbiz.de/10012419805
Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...
Persistent link: https://www.econbiz.de/10012419923
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...
Persistent link: https://www.econbiz.de/10011850796
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...
Persistent link: https://www.econbiz.de/10014466849
families between dictatorship And democracy (Spain, Peru, Chile): from narrow regulated markets to the global market. … one of the few to analyses the identity and evolution of the largest family businesses in Latin America and Spain. With … the few to analyses the identity and evolution of the largest family businesses in Latin America and Spain. With …
Persistent link: https://www.econbiz.de/10012419794
for nations such as China, in the process of developing an innovation-based economy.'--Gu Peihua, Provost, Shantou … University, China. Increasingly, researchers and policymakers alike recognize that innovations are generated by complex and … countries (Israel, Poland, Germany, France, Spain and Singapore), and two regions (Greater Toronto and ZhiangJiang Technology …
Persistent link: https://www.econbiz.de/10011850920