media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

communications infrastructure; the effects of the Internet on economic transactions, including social production, advertising …Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II … Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet …

European internet entrepreneurship. The effects of both the public promotion of venture capital investments as well as the …. The book contains a wealth of unique data on the failure of European internet ventures and draws several technology and …

This compelling book focuses on the global formation of the Internet system. It contests the common belief that the … Internet's adoption was inevitable and instead examines the social and economic processes that allowed to it to prevail over … Internet system -- 6. Internationalization and digital divide -- 7. Co-evolution : localization of the Internet system -- 8 …

Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean …, XLVI (2), April, 135-49 -- Erik Brynjolfsson and Michael D. Smith (2000), 'Frictionless Commerce? A Comparison of Internet … Scholten (2004), 'Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site', Journal of …