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Inequality, consumer credit and the saving puzzle

Brown, Christopher - 2008

Providing much needed context for current events like the sub-prime mortgage crisis, this timely book presents a vision of an economy evolved to greater dependence on consumer credit and analyzes the trade-offs and risks associated with it. While synthesizing the Keynesian theory of consumption...

Persistent link: https://www.econbiz.de/10011850819

The entrepreneur as business leader : cognitive leadership in the firm

Scheer, Silke - 2009

An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book sheds new light on the relevance of bounded rationality and...

Persistent link: https://www.econbiz.de/10011851713

Handbook of entrepreneurial cognition

Mitchell, Robert J. (contributor) - 2014

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook … draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a … socially-situated view, where cognition is action-oriented, embodied, socially-situated, and distributed. It provides readers …

Persistent link: https://www.econbiz.de/10011851816

A cognitive theory of the firm : learning, governance and dynamic capabilities

Nooteboom, B. - 2009

1. Purpose, scope, concepts and positioning -- 2. Embodied cognition -- 3. Organizational focus -- 4. Organization …

Persistent link: https://www.econbiz.de/10011851932

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

Persistent link: https://www.econbiz.de/10011851128

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Persistent link: https://www.econbiz.de/10011851562

Creating experiences in the experience economy

Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...

Persistent link: https://www.econbiz.de/10011851943