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Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

Persistent link: https://www.econbiz.de/10014466849

Handbook of employee commitment

Meyer, John P. (contributor) - 2016

Introduction -- 1. Employee commitment: an introduction and roadmap / J.P. Meyer -- Part I Conceptualization of commitment -- 2. Commitment as a unidimensional construct / H.J. Klein and H. Park -- 3. Commitment as a multi-dimensional construct / N.J. Allen -- 4. Multiple foci of workplace...

Persistent link: https://www.econbiz.de/10012419826

Research handbook of expatriates

McNulty, Yvonne (contributor); Selmer, Jan (contributor) - 2017

Contents: Foreword / J. Stewart Black -- Part I History of expatriate studies and its current state of play -- 1. Introduction : overview of early expatriate studies, 1952 to 1979 / Yvonne McNulty and Jan Selmer -- 2. The concept of business expatriates / Yvonne McNulty and Chris Brewster -- 3....

Persistent link: https://www.econbiz.de/10012419930

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Employees and entrepreneurship : co-ordination and spontaneity in non-hierarchical business organizations

Pongracic, Ivan - 2009

Over the last few decades, there has been a great deal of management literature recommending the removal of firms' hierarchies and the empowerment of employees. Ivan Pongracic, Jr. examines these themes through the lense of the economic theory of the firm. Balancing the tendency for management...

Persistent link: https://www.econbiz.de/10011851116

Handbook on corporate governance in financial institutions

Mallin, Chris A. (contributor) - 2016

conglomerate / Francesca Cuomo and Alessandro Zattoni -- 2. The Co-operative Bank: what went wrong? / Chris Mallin -- 3 …. Remuneration-based incentives in a global bank before and after Lehman - the case of Deutsche Bank / Stefan Prigge -- Part II …

Persistent link: https://www.econbiz.de/10012419804

Handbook of international banking

Mullineux, A. W. (contributor); Murinde, Victor (contributor) - 2003

The Handbook of International Banking provides a clearly accessible source of reference material, covering the main developments that reveal how the internationalization and globalization of banking have developed over recent decades to the present, and analyses the creation of a new global...

Persistent link: https://www.econbiz.de/10012420078

Corporate governance in banking : a global perspective

Gup, Benton E. (contributor) - 2007

1. Corporate governance, bank regulation and activity expansion in the United States -- 2. Corporate governance in … banks : does the board structure matter? -- 3. Corporate governance and bank performance -- 4. Corporate governance at … community banks : one size does not fit all -- 5. Bank mergers and insider trading -- 6. Conflicts of interest and corporate …

Persistent link: https://www.econbiz.de/10012420095

The profits and perils of passion in entrepreneurship : stoking the fires and banking the coals

Cardon, Melissa S.; Murnieks, Charles Y. - 2020

Contents: Introduction to passion in entrepreneurship -- 2. Passion of entrepreneurs: Conceptual underpinnings and distinctions -- 3. Different potential targets of entrepreneurial passion -- 4. The profits and perils that can arise from entrepreneurial passion -- 5. Stoking the fires of...

Persistent link: https://www.econbiz.de/10012294222

The economics of banking

Schoenmaker, Dirk (ed.) - 2020

, Credit and Banking, 3 (2) (Part 9), May, 205-18 -- 2. Douglas W. Diamond and Philip H. Dybvig (1983), 'Bank Runs, Deposit …), 'Bank bias in Europe: Effects on Systemic Risk and Growth', Economic Policy, 31 (85), January, 51-106 -- 13. Mitchell A … Relationship Lending: The Importance of Bank Organisational Structure', Economic Journal, 112 (477), February, F32-53 -- 15. Òscar …

Persistent link: https://www.econbiz.de/10012294241