Rakesh Niraj (2009), 'Does Quality Win? Network Effects Versus Quality in High-Tech Markets', Journal of Marketing Research …, 77 (2), March, 427-52 -- Xavier Gabaix and David Laibson (2006), 'Shrouded Attributes, Consumer Myopia, and Information …-507 -- Erik Brynjolfsson, Yu (Jeffrey) Hu and Michael D. Smith (2003), 'Consumer Surplus in the Digital Economy: Estimating the …

made. Academics, students and researchers focusing on marketing, consumer behaviour, logistics, e-commerce and business … difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins … present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long …

examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting … marketing, strategic management, and branding"-- …

marketing and management of new technologies …pt. 1. Consumer trust in online environments -- pt. 2. Trust and mobile media -- pt. 3. New technologies and trust …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

the future. This cutting-edge book will prove invaluable to students and scholars of marketing, business studies and …. Featuring an international range of case studies, chapters exemplify how artisanal organisations can revitalise their business … models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and …