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Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

Persistent link: https://www.econbiz.de/10014466849

Handbook on business process management and digital transformation

Grefen, Paul W. P. J. (ed.); Vanderfeesten, Irene (ed.) - 2024

"Many organizations are currently undertaking a digital transformation to improve their business processes and better achieve their goals. This Handbook provides a comprehensive overview of contemporary trends and research at the point where business process management and digital transformation...

Persistent link: https://www.econbiz.de/10015072963

Innovation in environmental policy : economic and legal aspects of recent developments in environmental enforcement and liability

Tietenberg, Thomas H. (ed.) - 1992

environmental policy - liability law and enforcement - which are experiencing dramatic change. It shows how economic analysis can … provide useful and meaningful insights about subjects such as criminal penalties, private enforcement, liability for oil … spills, tort remedies, and lender liability which have hitherto only been considered by lawyers. Drawing on the latest …

Persistent link: https://www.econbiz.de/10014473908

Big data in small business : data-driven growth in small and medium-sized enterprises

Pedersen, Carsten Lund (ed.); Lindgreen, Adam (ed.); … - 2021

Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V....

Persistent link: https://www.econbiz.de/10012665637

Managing AI wisely : from development to organizational change in practice

Waardenburg, Lauren; Huysman, Marleen; Agterberg, Marlous - 2021

Contents: 1. Introduction to managing AI wisely -- 2. What is ai? -- 3. Perspectives on AI and work -- 4. Methods and Introduction to cases -- 5. Organizing for data -- 6. Testing and validating -- 7. Algorithmic brokers -- 8. Changing work -- 9. How can AI systems be managed wisely? -- Index.

Persistent link: https://www.econbiz.de/10012665641

Artificial intelligence in management : self-learning and autonomous systems as key drivers of value creation

Wodecki, Andrzej - 2020

promising modern AI algorithms), autonomous systems help create self-learning and self-optimizing systems, ranging from simple …

Persistent link: https://www.econbiz.de/10012416730

Handbook of research on artificial intelligence, innovation and entrepreneurship

Carayannis, Elias G. (ed.); Grigoroudis, Evangelos (ed.) - 2023

"The Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship focuses on theories, policies, practices, and politics of technology innovation and entrepreneurship based on Artificial Intelligence (AI). It examines when, where, how, and why AI triggers, catalyzes, and...

Persistent link: https://www.econbiz.de/10014246344

A research agenda for trust : interdisciplinary perspectives

Mayer, Roger C. (ed.); Mayer, Barbara M. (ed.) - 2024 - First edition

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This innovative Research Agenda brings together...

Persistent link: https://www.econbiz.de/10014466838

The Elgar companion to digital transformation, artificial intelligence and innovation in the economy, society and democracy

Carayannis, Elias G. (ed.); Grigoroudis, Evangelos (ed.); … - 2023

"Digital transformation continues to accelerate change in all aspects of modern life. This book examines when, where, how, and why artificial intelligence and digital change can boost innovation and transform the economy, society and democracy. It provides a holistic approach to the promotion of...

Persistent link: https://www.econbiz.de/10014287422

Research handbook on artificial intelligence and decision making in organizations

Constantiou, Ioanna (ed.); Joshi, Mayur P. (ed.); … - 2024

"Featuring state-of-the-art research from leading academics in technology and organization studies, this timely Research Handbook provides a comprehensive overview of how AI becomes embedded in decision making in organizations, from the initial considerations when implementing AI to the use of...

Persistent link: https://www.econbiz.de/10014512174