Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

"Drawing on the knowledge of highly experienced academics, this authoritative Handbook explains how ethics can inform the teaching of economics. It includes state-of-the-art moral theory alongside traditional approaches to emphasise why ethics should be an important consideration for economic...