Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented

This fascinating Handbook defines how knowledge contributes to social and economic life, and vice versa. It considers the five areas critical to acquiring a comprehensive understanding of the knowledge economy: the nature of the knowledge economy; social, cooperative, cultural, creative, ethical...

Innovation Networks in Knowledge-based Firms explores corporate strategic management in an information and communication technology (ICT) environment, and illustrates the significance of new business models based on 'boundary innovation' management through broadband networks as fixed and mobile...

1. Introduction : a new adventure -- 2. Knowledge sharing : a historical perspective -- 3. The generative potential of appreciative processes -- 4. How to ASK -- 5. Private sector case studies -- 6. Government sector case studies -- 7. Public service case study -- 8. Summary, conclusion, and...

How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures-- American, Arab, Chinese, Japanese and Scandinavian--and how they reveal themselves in business practice

Creating value in a firm is an enormously complex endeavor. Yet, despite its complexity, value creation is the objective of every enterprise, every worker, and every leader. The Competing Values Framework can help leaders understand more deeply and act more effectively. In the first book to...

The Entrepreneurial Culture highlights the subtle yet powerful influence of national cultural heritage on entrepreneurship ventures, using an alternative and fresh approach to explore the entrepreneurial culture of Chinese and Irish software firms. This book presents a unique analysis of...

This book attempts to make sense of a new area of integrated study, namely information systems and information technology (IS/IT) and the organization. It also aims to bring this mix into the broader theme of complexity as applied to organization and management and to draw useful conclusions...

"Issues related to teaching and learning information systems (IS) concepts have received keen interest from IS academics since the discipline's inception over 60 years ago. Bringing together cutting-edge research from over 30 international experts, Teaching Information Systems presents a timely...