Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented

This fascinating Handbook defines how knowledge contributes to social and economic life, and vice versa. It considers the five areas critical to acquiring a comprehensive understanding of the knowledge economy: the nature of the knowledge economy; social, cooperative, cultural, creative, ethical...

Innovation Networks in Knowledge-based Firms explores corporate strategic management in an information and communication technology (ICT) environment, and illustrates the significance of new business models based on 'boundary innovation' management through broadband networks as fixed and mobile...

How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures-- American, Arab, Chinese, Japanese and Scandinavian--and how they reveal themselves in business practice

Creating value in a firm is an enormously complex endeavor. Yet, despite its complexity, value creation is the objective of every enterprise, every worker, and every leader. The Competing Values Framework can help leaders understand more deeply and act more effectively. In the first book to...

The Entrepreneurial Culture highlights the subtle yet powerful influence of national cultural heritage on entrepreneurship ventures, using an alternative and fresh approach to explore the entrepreneurial culture of Chinese and Irish software firms. This book presents a unique analysis of...

1. Introduction : a new adventure -- 2. Knowledge sharing : a historical perspective -- 3. The generative potential of appreciative processes -- 4. How to ASK -- 5. Private sector case studies -- 6. Government sector case studies -- 7. Public service case study -- 8. Summary, conclusion, and...

This book attempts to make sense of a new area of integrated study, namely information systems and information technology (IS/IT) and the organization. It also aims to bring this mix into the broader theme of complexity as applied to organization and management and to draw useful conclusions...

"This Research Handbook provides comprehensive explanations and examples of theoretical frameworks and practical methods to support the design and conduct of high-quality health information systems research. The Research Handbook brings together diverse disciplinary perspectives from an array of...

Portraying how entrepreneurs often start out conducting some or all of their trade on an 'off-the-books' basis and how many continue to do so once they become established, this book provides the first detailed account of the vast and ubiquitous hidden enterprise culture existing in the...