Piekkari, Rebecca; Welch, Denice Ellen; Welch, Lawrence S. - 2014
assume that language isn't a big deal any more in the world of business. But the authors show how mistaken this assumption is …. With a mix of careful of research and detailed examples, they show how language use in international firms influences the … environment. Language becomes, in effect, a window on the entire set of challenges faced by an international firm, and this has …