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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...
Persistent link: https://www.econbiz.de/10011852098
The 'Chicago Price Theory' approach to economics has been credited with shedding light on many fundamental questions relating to traditional economics and renowned scholars including Milton Friedman, Frank Knight, George Stigler, Jacob Viner and others have each played a key role in the...
Persistent link: https://www.econbiz.de/10011852306
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Recommended readings (Machine generated): Kenneth J. Arrow (1962), 'Economic Welfare and the Allocation of Resources for Invention', in Richard R. Nelson (ed.), The Rate and Direction of Inventive Activity: Economic and Social Factors, Chapter 23, Princeton, New Jersey, USA: Princeton University...
Persistent link: https://www.econbiz.de/10012419896
This book fills a gap in the existing literature by dealing with several issues linked to long-term contracts and the efficiency of electricity markets. These include the impact of long-term contracts and vertical integration on effective competition, generation investment in risky markets, and...
Persistent link: https://www.econbiz.de/10011851052
This book investigates the relationship between corporate governance, market structure and innovation. The editors observe that a number of radical mutations are occurring in industries that have played a crucial role in sustaining and fostering the pace of technological progress
Persistent link: https://www.econbiz.de/10011851058
'This very interesting book with peer-reviewed chapters written by leading researchers in the field discusses recent research in the areas of market structure, sustainability and decision-making. It includes several contemporary topics, such as changes in port competition, adaptation of...
Persistent link: https://www.econbiz.de/10011851350
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Emissions taxes, tradeable emission permits and voluntary compliance policies are becoming the instruments of choice in controlling environmental problems at the national and international level. Careful design of these policies in second-best environments is a very important factor for their...
Persistent link: https://www.econbiz.de/10014473851
This volume addresses important issues in economic theory and international trade with contributions from internationally renowned researchers - including some of Murray C. Kemp's many colleagues and former students. Economic Theory and International Trade begins with an examination of classical...
Persistent link: https://www.econbiz.de/10014473865