Narrow search
Showing 1 - 10 of 420
Cover Image
The economics of e-commerce
Baye, Michael R. (contributor); Morgan, John (contributor) - 2016
Experiment', Experimental Economics, 9 (2), June, 79-101 -- Daniel Houser and John Wooders (2006), 'Reputation in Auctions …: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton … Experiment on MovieLens', American Economic Review, 100 (4), September, 1358-98 -- Judith A. Chevalier and Dina Mayzlin (2006 …
Persistent link: https://www.econbiz.de/10012419900
Cover Image
The Elgar companion to consumer research and economic psychology
Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
Cover Image
Using experimental methods in environmental and resource economics
List, John A. (contributor) - 2006
1. Anchoring and yea-saying with private goods : an experiment / Ian Bateman ... [et al.] -- 2. Market price … outcomes / Glenn W. Harrison -- 4. The use of a real-money experiment in a stated-preference survey / John Horowitz -- 5 …
Persistent link: https://www.econbiz.de/10011851536
Cover Image
Choice experiments informing environmental policy : a European perspective
Birol, Ekin (contributor); Koundouri, Phoebe (contributor) - 2008
This innovative book is a compilation of state-of-the-art choice experiment studies undertaken in several European … reduction and food labeling. The book highlights how the choice experiment method can be employed to inform efficient and …Applications of the choice experiment method in Europe : a review / Ekin Birol, Phoebe Koundouri and Yiannis Kountouris …
Persistent link: https://www.econbiz.de/10011851961
Cover Image
Market institutions and price discovery
Plott, Charles R. - 2001
experimental economics, the methodology of economics, political theory, and political economy …
Persistent link: https://www.econbiz.de/10014474107
Cover Image
Institutional economics and the formation of preferences : the advent of pop music
Dolfsma, Wilfred - 2004
The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...
Persistent link: https://www.econbiz.de/10011850628
Cover Image
Handbook on brand and experience management
Schmitt, Bernd H. (contributor);  … - 2008
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
Cover Image
Handbook of developments in consumer behaviour
Wells, Victoria (ed.) - 2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
Cover Image
Handbook of research on marketing and corporate social responsibility
Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...
Persistent link: https://www.econbiz.de/10011851562
Cover Image
Creating experiences in the experience economy
Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...
Persistent link: https://www.econbiz.de/10011851943