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Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the … role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …

Persistent link: https://www.econbiz.de/10014466849

Research handbook on artificial intelligence and decision making in organizations

Constantiou, Ioanna (ed.); Joshi, Mayur P. (ed.); … - 2024

Research Handbook provides a comprehensive overview of how AI becomes embedded in decision making in organizations, from the … initial considerations when implementing AI to the use of such solutions in strategic decision making. Bringing together … cutting-edge scholarship on the many issues and complexities surrounding the use of AI in decision making for organizations …

Persistent link: https://www.econbiz.de/10014512174

Entrepreneurial strategic decision-making : a cognitive perspective

Vermeulen, Patrick Alexander Maria (contributor); … - 2008

Entrepreneurs and strategic decisions -- The decision-making entrepreneur : a literature review -- The psychology of … entrepreneurial strategic decisions -- The role of cognitive complexity in entrepreneurial strategic decision-making -- Strategic … decision-making processes in SMEs : an exploratory study -- Entrepreneurial decision styles and cognition in SMEs …

Persistent link: https://www.econbiz.de/10011850658

Risk, complexity and ICT

Hanseth, Ole (contributor); Ciborra, Claudio (contributor) - 2007

This book explores the challenges regarding risks and risk management related to the growing complexity of ICT solutions. The main argument of the book is that the complexity of ICT solutions has continued to grow throughout the history of ICT, and that it has now reached a level that goes...

Persistent link: https://www.econbiz.de/10012420042

Teaching information systems

Hwang, Mark I. (ed.) - 2024 - First edition

"Issues related to teaching and learning information systems (IS) concepts have received keen interest from IS academics since the discipline's inception over 60 years ago. Bringing together cutting-edge research from over 30 international experts, Teaching Information Systems presents a timely...

Persistent link: https://www.econbiz.de/10014466836

Innovation networks in knowledge-based firms : developing ICT-based integrative competences

Kodama, Mitsuru - 2009

Innovation Networks in Knowledge-based Firms explores corporate strategic management in an information and communication technology (ICT) environment, and illustrates the significance of new business models based on 'boundary innovation' management through broadband networks as fixed and mobile...

Persistent link: https://www.econbiz.de/10014473792

Decision making in entrepreneurship : selected joint papers of Dean A. Shepherd

Shepherd, Dean A. - 2016

. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play … during the entrepreneurial decision-making process. Scholars of entrepreneurship and organizational behavior will find this … collection an essential resource for understanding how decision making is achieved in entrepreneurial settings …

Persistent link: https://www.econbiz.de/10012419836

Employees and entrepreneurship : co-ordination and spontaneity in non-hierarchical business organizations

Pongracic, Ivan - 2009

Over the last few decades, there has been a great deal of management literature recommending the removal of firms' hierarchies and the empowerment of employees. Ivan Pongracic, Jr. examines these themes through the lense of the economic theory of the firm. Balancing the tendency for management...

Persistent link: https://www.econbiz.de/10011851116

Decision-making on mega-projects : cost-benefit analysis, planning and innovation

Flyvbjerg, Bent (contributor); Wee, Bert van (contributor); … - 2008

This book enlarges the understanding of decision-making on mega-projects and suggest recommendations for a more … decision-making process, such as management characteristics and cost-benefit analysis, planning and innovation and competition …pt. 2. Management characteristics and cost-benefit analysis -- pt. 2. Planning and decision-making-- pt. 3. Innovation …

Persistent link: https://www.econbiz.de/10011851130

Smart transport networks : market structure, sustainability and decision making

Vanoutrive, Thomas (contributor); Verhetsel, Ann (contributor) - 2013

research in the areas of market structure, sustainability and decision-making. It includes several contemporary topics, such as … environmental impact, and questions why decision makers often fail to tackle transport-related problems. Three of the key factors … decision making, detailing transport policy and attempts to change transport systems. Practical guidelines on how to …

Persistent link: https://www.econbiz.de/10011851350