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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Creating resilient economies : entrepreneurship, growth and development in uncertain times

Vorley, Tim (contributor); Williams, Nick (contributor) - 2017

Contents: 1. Introduction / Nick Williams and Tim Vorley -- Part I : The resilience of entrepreneurs, industrial sectors and cities -- 2. Strategies for resilience in entrepreneurship: building resources for small business survival after a crisis / Rachel Doern -- 3. The resilience of...

Persistent link: https://www.econbiz.de/10012419938

Entrepreneurship, cooperation and the firm : the emergence and survival of high-technology ventures in Europe

Ulijn, J. M. (contributor); Drillon, Dominique (contributor) - 2007

Pt. 1. The role of the individual versus that of the institution -- Pt. 2. The econo-geographic aspects of emergence, cooperation and survival -- Pt. 3. The cultural levels of nation, gender, profession, sector and region in emergence, cooperation and survival.

Persistent link: https://www.econbiz.de/10012419998

Productivity in Asia : economic growth and competitiveness

Jorgenson, Dale Weldeau (contributor); … - 2007

1. Introduction -- 2. Investigating productivity slowdown in the 1990s by using the KLEM database in Japan -- 3. The sources of growth of US industries -- 4. Total factor productivity growth in Chinese industries, 1981-2000 -- 5. Growth accounting and productivity analysis by 33 industrial...

Persistent link: https://www.econbiz.de/10012420031

New directions in economic geography

Fingleton, Bernard (contributor) - 2007

New economic geography : some preliminaries / Bernard Fingleton -- Models of 'new economic geography' : factor mobility vs. vertical linkages / Gianmarco I.P. Ottaviano -- Testing the 'new economic geography' : a comparative analysis based on EU regional data / Bernard Fingleton -- From theory...

Persistent link: https://www.econbiz.de/10012420047

Environment and industry in developing countries : assessing the adoption of environmentally sound technology

Luken, Ralph Andrew - 2007

1. Introduction -- 2. Decoupling of environmental pressure from industrial growth, 1990-2002 -- 3. Heuristic model of EST adoption -- 4. Brazil -- 5. China -- 6. India -- 7. Kenya -- 8. Thailand -- 9. Tunisia -- 10. Viet Nam -- 11. Zimbabwe -- 13. Eight-country assessment of factors influencing...

Persistent link: https://www.econbiz.de/10012420065

Failing to compete : technology development and technology systems in Africa

Lall, Sanjaya - 2002

1. Competitiveness and national technology systems : an introduction -- 2. The relative competitive and technological performance of Sub-Saharan Africa -- 3. Kenya -- 4. Tanzania -- 5. Uganda -- 6. Ghana -- 7. Zimbabwe.

Persistent link: https://www.econbiz.de/10012420099

Corporate social responsibility in Europe : rhetoric and realities

Barth, Regine (contributor); Wolff, Franziska (contributor) - 2009

The acid test of corporate social responsibility (CSR) is simply this: does it lead to positive impacts on society and the environment or is it just rhetoric? And if it does lead to positive impacts, how can these be enhanced? This timely book tackles this cutting-edge challenge by presenting...

Persistent link: https://www.econbiz.de/10011851187

Entrepreneurial growth in industrial districts : four Italian cases

Alberti, Fernando G. (contributor) - 2008

Entrepreneurial Growth in Industrial Districts illustrates that Industrial Districts (ID) have dramatically changed over the past three decades; the Marshallian notion of a cluster of small firms has been vastly transformed by the emergence of rapidly growing firms

Persistent link: https://www.econbiz.de/10011851738