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'Professor Dana and his colleagues have carefully and successfully put together a collection of chapters on ethnic minority entrepreneurship from all parts of the world. The book comprises eight parts and 49 chapters. Undoubtedly, given the massive size and content of a 835-page book, it is fair...
Persistent link: https://www.econbiz.de/10011852140
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...
Persistent link: https://www.econbiz.de/10011850845
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...
Persistent link: https://www.econbiz.de/10011851284
pt. 1. Women and minorities in STEM : the big picture -- pt. 2. Experiences of women and minorities in STEM -- pt. 3. Building interest and commitment to STEM -- pt. 4. Enriching the educational experience -- pt. 5. Improving the professional experience.
Persistent link: https://www.econbiz.de/10012419990
1. Ethnic minorities in the European Union : an overview / Martin Kahanec, Anzelika Zaiceva and Klaus F. Zimmermann -- 2. An expert stakeholder's view on European integration challenges / Amelie F. Constant, Martin Kahanec and Klaus F. Zimmermann -- 3. The practice of minority integration in the...
Persistent link: https://www.econbiz.de/10011851140
Women entrepreneurs command an increasingly large presence at the international and national levels. A significant part of this impact is due to growing numbers of minority women becoming entrepreneurs. This volume provides some of the most comprehensive data to date on the topic of women...
Persistent link: https://www.econbiz.de/10011851641
"Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established...
Persistent link: https://www.econbiz.de/10013462772
Charles Whalen's book identifies avenues leading to the revitalization of industrial relations as an academic discipline. The contributors, a stellar assemblage of the field's leading scholars, demonstrate there is much work to be done: the scope and intellectual content of industrial relations...
Persistent link: https://www.econbiz.de/10011851299