Similar Search Results

Handbook on digital platforms and ecosystems in manufacturing

Baumann, Sabine (ed.) - 2024

"This timely Handbook examines the rapidly expanding research area of digital platforms and business ecosystems in the … of digital platforms and other prominent disciplines by proposing an integrated approach to manufacturing. Ultimately …, this erudite Handbook emphasizes the superior resilience of ecosystem-based platforms in addressing any potential supply …

Persistent link: https://www.econbiz.de/10014512173

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the …, online communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables …

Persistent link: https://www.econbiz.de/10012419939

Entrepreneurial process and social networks : a dynamic perspective

Fayolle, Alain (contributor); Jack, Sarah (contributor); … - 2016

Introduction / Alain Fayolle, Sarah Jack, Wadid Lamine and Didier Chabaud -- Part I the evolution of networks across entrepreneurial stages -- 1. Entrepreneurial network composition and the venture creation process: an empirical investigation / Tammi Redd, Michael A. Abebe and Sibin Wu -- 2....

Persistent link: https://www.econbiz.de/10012419813

The new economy and beyond : past, present and future

Jansen, Dennis W. (contributor) - 2006

What is the New Economy, what makes it new, and what are the implications for antitrust, regulation and macroeconomic policy? Providing a non-technical and compelling analysis of the modern macro-economy, the contributors to this volume, eminent scholars all, provide their views on the New...

Persistent link: https://www.econbiz.de/10011850857

Missing voice? : worker voice and social dialogue in the platform economy

Wilkinson, Adrian (ed.); Dundon, Tony (ed.); … - 2022

"This timely book addresses the key debates and challenges surrounding the future of work, covering the macro, meso and micro levels of gig work. It provides a consideration of the ways in which technology is shaping the lives of those working in the gig and digital platform economy within the...

Persistent link: https://www.econbiz.de/10013462775

Unpacking innovation : corporate dynamics, business models and digital technologies

Cucculelli, Marco - 2024

"Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies...

Persistent link: https://www.econbiz.de/10014544812

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417