-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross …Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H …. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster …

marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range …The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for … definitions of important concepts within marketing, business, organizational communication and public relations followed by …

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium …'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their …. There has been a proliferation of research published in the area of export marketing in the last four decades. As research …

status and future direction of research in international marketing. The result of a sustained and lively dialogue among …pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy …

marketing in the new globalized world … international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new … Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each …

market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts …. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market … marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare …

marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global … research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity … marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks …

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques …, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing …