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Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
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"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...
Persistent link: https://www.econbiz.de/10014466829
"This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big … address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be … relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book …
Persistent link: https://www.econbiz.de/10012665637
"Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs … firms. Andrew Johnston and Robert Huggins present a thorough account of how SMEs can 'unlock the ivory tower' and gain … in this field in an accessible way, the book focuses on SMEs to provide insight to an often overlooked group of firms …
Persistent link: https://www.econbiz.de/10012487424
for SMEs growth / D. Lauto G. Pittino and F. Visintin -- Part I the context -- 2. Entrepreneurship and technological …. insights from two fast growing Italian SMEs / C. Dossena, A. Francesconi, G. Magnani, A. Onetti, A. Pisoni, M. Talaia and A … this book to be of interest. It will also be of use to practitioners in the field, working with and alongside SMEs …
Persistent link: https://www.econbiz.de/10012419812
investors on the governance of companies -- Stefano Bonini and Vincenzo Capizzi -- Part III Corporate governance in SMEs -- 8 …
Persistent link: https://www.econbiz.de/10012419941
trendsetting in the imaging sector : a comparison between large MNEs and SMEs / Johannes M. Pennings, Gino Cattani -- The fastest … growing SMEs in Canada : their strategies, e-commerce and network practices / Hamid Etemad -- Knowledge and capabilities in … -- The effects of product diversification and international diversification on SMEs' innovation / Jane Wenzhen Lu, Zhijian Wu …
Persistent link: https://www.econbiz.de/10012419967
-- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing … research for isolated SMEs -- 14. Understanding small business enterprise networking : a qualitative case approach. -- 15. The …
Persistent link: https://www.econbiz.de/10012419971