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The governance of privatization funds : experiences of the Czech Republic, Poland, and Slovenia

Estrin, Saul (ed.); Simoneti, Marko (ed.); … - 1999

book offers a thorough survey of mass privatization programmes in the Czech Republic, Poland and Slovenia, supported with … and Slovenia offers different solutions to the problem of how to improve the governance of privatization funds. The …

Persistent link: https://www.econbiz.de/10014473812

Integration through foreign direct investment : making Central European industries competitive

Hunya, Gábor (ed.) - 2000

Republic, Hungary, Slovakia and Slovenia have attracted substantial FDI since the beginning of their transition to a market …

Persistent link: https://www.econbiz.de/10014473886

How to use conversational storytelling interviews for your dissertation

Boje, David M.; Rosile, Grace Ann - 2020

Contents: 1. Introduction: Brief history, topics addressed, how to use this book, and glossary of terms -- 2. Dialogical and dialectical conversational interviews: Using self-correcting aid phases and 4 tests with the ciw case example -- 3. Choosing your research question: And using the...

Persistent link: https://www.econbiz.de/10012294234

How to design, implement and analyse a survey

Arundel, Anthony - 2023

"This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can...

Persistent link: https://www.econbiz.de/10014246329

The market oriented university : transforming higher education

Davis, John - 2016

1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4 …. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market …-oriented university -- 7. Understanding the market -- 8. Developing strategic directions -- 9. Differentiating, positioning and branding …

Persistent link: https://www.econbiz.de/10012419805

Research handbook of innovation and creativity for marketing management

Shiu, Eric C. C. (contributor) - 2017

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...

Persistent link: https://www.econbiz.de/10012419923

Handbook of Islamic marketing

Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...

Persistent link: https://www.econbiz.de/10011850796

Elgar encyclopedia of corporate communication

Podnar, Klement (ed.) - 2024

"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

Persistent link: https://www.econbiz.de/10014512178

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh …

Persistent link: https://www.econbiz.de/10014322905

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...

Persistent link: https://www.econbiz.de/10014466849