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Handbook of research on nonprofit economics and management
Seaman, Bruce Alan (contributor);  … - 2010
competition between for-profit and nonprofit firms / Eleanor Brown -- Nonprofit wages: theory and evidence / Anne E. Preston and …
Persistent link: https://www.econbiz.de/10011850652
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Financing nonprofits and other social enterprises : a benefits approach
Young, Dennis R. - 2017
Contents: Foreword by Bill Bolling -- 1. Introduction -- 2. Cross-currents in SPO finance -- 3. Benefits theory -- 4 …Benefits theory connects an organization's mission, the public and private benefits it produces, and the societal … groups that it benefits, to an appropriate income mix. This book applies benefits theory to the financing of nonprofit and …
Persistent link: https://www.econbiz.de/10012419931
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Resilience and the management of nonprofit organizations : a new paradigm
Young, Dennis R.; Searing, Elizabeth - 2022
"This timely book examines how nonprofits can prepare for and respond to serious threats, such as pandemics, economic recessions, terrorist attacks and other potentially catastrophic events. Reliant on donors, regulators, government funders and dedicated staff and volunteers, nonprofits are...
Persistent link: https://www.econbiz.de/10013400345
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Research handbook on nonprofit accounting
Tinkelman, Daniel (ed.); Parsons, Linda M. (ed.) - 2023
"Bringing together a diverse team of renowned accounting scholars, this incisive Research Handbook presents a comprehensive evaluation of current research on nonprofit accounting, noting its major accomplishments and outlining opportunities for future study. The Research Handbook provides a...
Persistent link: https://www.econbiz.de/10014372527
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The market oriented university : transforming higher education
Davis, John - 2016
1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...
Persistent link: https://www.econbiz.de/10012419805
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Research handbook of innovation and creativity for marketing management
Shiu, Eric C. C. (contributor) - 2017
Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...
Persistent link: https://www.econbiz.de/10012419923
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Handbook of Islamic marketing
Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...
Persistent link: https://www.econbiz.de/10011850796
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Elgar encyclopedia of corporate communication
Podnar, Klement (ed.) - 2024
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
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Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
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Marketing automation and decision making : the role of heuristics and AI in marketing
Guercini, Simone - 2023
"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...
Persistent link: https://www.econbiz.de/10014466849