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Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

Persistent link: https://www.econbiz.de/10011851842

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Services in sport management

Glebova, Ekaterina - 2024

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Persistent link: https://www.econbiz.de/10014635736

Concise introduction to sports marketing

Cornwell, T. Bettina; Jahn, Steffen - 2023

"Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that...

Persistent link: https://www.econbiz.de/10014322910

Competition and regulation in electricity markets : an Edward Elgar research review

Eyre, Sebastian (contributor); … - 2016

Almarin Phillips (ed.), Promoting Competition in Regulated Markets, Chapter 5, Washington, DC: Brookings Institution Press …, 135-73 -- Andrei Shleifer (1985), 'A Theory of Yardstick Competition', RAND Journal of Economics, 16 (3), Autumn, 319 …Paul L. Joskow (1997), 'Restructuring, Competition and Regulatory Reform in the U.S. Electricity Sector', Journal of …

Persistent link: https://www.econbiz.de/10012419859

Boosting european competitiveness : the role of CESEE countries

Belka, Marek; Nowotny, Ewald; Samecki, Paweł; … - 2016

Part I framing the discussion on the competitiveness challenge -- 1. Boosting European competitiveness / Marek Belka, Ewald Nowotny, Doris Ritzberger-Grünwald and Pawel Samecki -- 2. Harnessing foreign direct investment to boost economic growth / Beata S. Jarvorcik -- 3. Correcting external...

Persistent link: https://www.econbiz.de/10012419903

Transformational change in higher education : positioning colleges and universities for future success

d'Ambrosio, Madeleine (contributor); … - 2007

Balancing the challenges of today with the promise of tomorrow : a presidential perspective / F. King Alexander -- Strengthening the academic presidency : recommendations for presidents and governing boards / Robert M. O'Neil -- Aligning institutional vision with policymakers' and the public's...

Persistent link: https://www.econbiz.de/10012419997

Economics, competition and academia : an intellectual history of sophism versus virtue

Stabile, Donald - 2007

1. Introduction : markets, competition, and higher education -- 2. Sophism, academia, and Greek economics -- 3. Adam … markets and competition might have on it. The discussion encompasses the ideas on higher education of leading economic …

Persistent link: https://www.econbiz.de/10012420014

Productivity in Asia : economic growth and competitiveness

Jorgenson, Dale Weldeau (contributor); … - 2007

1. Introduction -- 2. Investigating productivity slowdown in the 1990s by using the KLEM database in Japan -- 3. The sources of growth of US industries -- 4. Total factor productivity growth in Chinese industries, 1981-2000 -- 5. Growth accounting and productivity analysis by 33 industrial...

Persistent link: https://www.econbiz.de/10012420031