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Big data in small business : data-driven growth in small and medium-sized enterprises

Pedersen, Carsten Lund (ed.); Lindgreen, Adam (ed.); … - 2021

Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V....

Persistent link: https://www.econbiz.de/10012665637

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Handbook of research on strategic leadership in the fourth Industrial Revolution

Simsek, Zeki (ed.); Heavey, Ciaran (ed.); Fox, Brian C. (ed.) - 2024

"This pioneering Handbook chronicles the research landscape of strategic leadership in what is referred to as the 'Fourth Industrial Revolution' : a fusion of technologies and systems which blurs the boundaries between the digital, physical and biological spheres. In this Handbook, leading...

Persistent link: https://www.econbiz.de/10014635756

Operations strategy in action : a guide to the theory and practice of implementation

Tan, Kim Hua - 2009

implementation. The premise of the book is that developing an effective operations strategy without its subsequent implementation … approaches to implementation, as well as offering a systematic framework for turning strategic intent into actions. The study …1. Introduction to operations strategy -- 2. The practice of operations strategy implementation -- 3. Why is operations …

Persistent link: https://www.econbiz.de/10011851347